Selection Criteria Part 1:
1) Cost: In comparison with the other top picks, wearable technology has a relatively lower cost.
2) Customer Needs/Market: There will definitely be a market for this technology. Nowadays, people are more concern about their health and well-being. (e.g. Nike+ is an excellent example)
3) Technical: Some of the skills that are required in order for us to build this product are: Programming, sewing, designing and marketing.
4) Time (Skill/Strength): It will take approximately 4 months to create a very basic prototype of this particular product.
5) Skill Set: Our team has all the necessary skill set to create this product.
Selection Criteria Part 2: Q&A
Q: Are there similar products in existence today?
A:Yes, a similar product example would be Nike+; it is a very successful product. However, there are a lot of complaints as to the accuracy of Nike+, some Nike+ users have found the recorded data inaccurate and imprecise. In addition, for people who do not run on a usual schedule, have not purchased a Nike+. Team Couture wants to create something that will solve these issues.
Q: Will there be a lot of user interest?
A: Definitely. There are 36,912 people who are currently logged in to Nike+ website and all of these users are runners. Our product will not only delivers what Nike+ has to offer but will also provide the same interactive product to different types of athletes and they can enjoy this product.

